The Rise of Specialty Coffee in the Philippines: Fueled by Millennials and Gen Z

The Philippines is a country with a long and rich history of coffee production. However, in recent years, there has been a shift in the coffee scene, driven by a new generation of coffee drinkers: millennials and Gen Z. This generation is more interested in specialty coffee, with a focus on unique flavors and origins. This has led to a growing demand for Excelsa and Liberica beans, which are known for their sweeter and fruitier taste.

One of the reasons for the rise of specialty coffee in the Philippines is the growing disposable income of millennials and Gen Z. This generation has more money to spend on experiences and products that they enjoy, and coffee is no exception. They are willing to pay a premium for high-quality coffee that is ethically sourced and roasted.

Another factor driving the popularity of specialty coffee is the growing awareness of different coffee varieties and brewing methods. The internet has played a major role in this, making it easier for people to learn about different types of coffee and how to brew them at home. There has also been a rise in specialty coffee shops, which offer a wider variety of coffee beans and brewing methods than traditional coffee shops.

Gab Cruz, a young coffee enthusiast, is a perfect example of this trend. Cruz is a millennial who enjoys French vanilla coffee, which is a type of specialty coffee made with flavored beans. He says that he is willing to pay more for high-quality coffee that he enjoys.

The rise of specialty coffee has had a positive impact on the Philippine coffee industry. It has led to an increase in demand for coffee beans, which has benefited coffee farmers. It has also created new opportunities for entrepreneurs, who are opening specialty coffee shops and roasters.

The future of the Philippine coffee industry is bright. With a growing demand for specialty coffees like excelsa, there is a great opportunity for the Philippines to become a major player in the global coffee market. The country has the potential to produce high-quality coffee beans that can compete with the best in the world. With continued investment and innovation, the Philippines can become a leading destination for specialty coffee lovers around the world.

Leave a Reply

Your email address will not be published. Required fields are marked *